Hagamos Historia
As a strategist and campaign manager, I developed the different phases to be implemented in the campaign, starting with the official presentation of the candidate.
This video shows that first phase from the construction of the storytelling of the candidate who went from El Capitolio to being a candidate for mayor of San Juan.
I worked ensuring the communication strategy, the message and audiovisual discourse that we wanted to transmit.
242K plays in FB
148K in Twitter
49K in IG
36K in YouTube
"Puerta a Puerta"
For our outreach work, it was essential to be able to access the electorate that we could not reach through our social networks. It is for this reason that canvassing or "door to door" was a centerpiece of the campaign.
In addition, this one-to-one contact with people presented the candidate outside his image inside El Capitolio. This work manages to humanize the political image of the candidate.
20,000 doors knocked
2,250 contacts made
Results
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